SERVICEKEEL MARKETING

Your next booked job starts with a connection.

Follow up with leads. Bring customers back. Understand what drives revenue. Connect AI agents, email, direct mail, reviews, and ads to the business you already run in ServiceKeel.

Get Started — Free Forever Explore the features

Customer-powered audiencesConnected campaignsRevenue insights

YOUR CUSTOMER CONNECTIONS

Make the next move count.

AI Agents Email Direct Mail Reputation Ads

CAMPAIGNNEXT STEP

Open estimate follow-upAI Agents · Email workflow

Follow up

Seasonal service reminderEmail · Returning customers

Schedule

Customer reviewReputation · Google

Audience→Outreach→Booked work

Your customers. Your campaigns. One workspace.

FIVE TOOLS. ONE CONNECTED BUSINESS.

A complete view of
your next opportunity.

Put your customer records to work across every stage of the relationship—from the first question to the next service call.

AI Agents

Respond to incoming texts and automate email follow-ups.

Explore AI Agents

Email

Build branded campaigns, select your audience, and schedule delivery.

Explore Email

Direct Mail

Design postcard campaigns around your customers and service area.

Explore Direct Mail

Reputation

Bring reviews, customer context, and thoughtful replies together.

Explore Reputation

Connect advertising spend to leads, jobs, and attributed revenue.

Explore Ads

01 AI Agents

Keep every conversation moving.

Give new inquiries a timely response and open estimates another opportunity. Combine AI text replies with scheduled email follow-ups, guided by your business information and the way your team works.

AI replies to incoming texts

Answer customer questions through your connected business number using the instructions and service details you provide.

Follow-ups with a purpose

Schedule emails for new leads, unanswered estimates, and recurring service opportunities.

Your timing. Your rules.

Set follow-up delays, quiet hours, and reply limits. Review the audience and message before activating a workflow.

A smooth handoff to your team

Read conversation history, monitor delivery, and take over when a customer needs a person.

Get started with AI Agents

CONVERSATIONS

A helpful first response.

AI replies on

Alex JohnsonIncoming text · Business line

Hi! Do you help with leaking kitchen faucets?

ServiceKeel AI Agent

Yes, our team handles faucet repairs and replacements. Is the leak coming from the spout or underneath the sink?

It’s dripping from the spout.

Your instructions. Your business number.Take over

Estimate follow-upEmail · 3 days after an unanswered estimate

Scheduled

From first question to the next conversation, keep the customer relationship close.

Keep the business number your customers know.

Connect your phone provider for conversations and AI text replies.

Aircall
Quo
RingCentral
Twilio
Dialpad

02 Email

Send the email that brings them back.

Turn customer history into relevant outreach. Bring seasonal promotions, service reminders, and estimate follow-ups into a single campaign workspace, with your brand at the center.

Campaigns that look like you

Start with a template, then shape the layout, images, message, and call to action in the email designer.

A more relevant audience

Choose customers by segment, status, tags, and source. Review recipients before your campaign goes out.

Send on your schedule

Send a campaign now or choose a future delivery time. Use automated email workflows for ongoing follow-up.

Visibility after you send

Follow delivery activity and keep unsubscribe preferences and marketing consent part of every campaign.

Get started with Email

EMAIL CAMPAIGN

Seasonal service reminder

Audience: Returning customers
Subject: A little care before the season changes

YOUR LOCAL SERVICE TEAM

A fresh start for your home.

Keep your home comfortable with a little seasonal care from the team you know.

Plan your next servicePreferences · Unsubscribe

Stay useful, stay recognizable, and give past customers a reason to return.

03 Direct Mail

Make an impression beyond the inbox.

Bring your message to the neighborhood with a focused postcard campaign. Plan the creative, choose a relevant mailing audience, and put the details behind every piece in one place.

Postcards with a clear offer

Choose a size, add front and back artwork, and develop your headline, message, and call to action.

Customer and property targeting

Narrow your audience using location, service history, equipment age, and property details in your records.

Plan the campaign budget

Set a per-piece cost and budget, then estimate the total against your eligible mailing audience.

An organized mailing list

Check addresses and recipient eligibility, then export your campaign audience for your mailing partner.

Get started with Direct Mail

POSTCARD CAMPAIGN

Your neighborhood. Your next job.

YOUR LOCAL SERVICE TEAM

Home feels better
with a little care.

Here for the small fixes.
And the big plans.

Let’s talk about your next project ↗

AUDIENCECustomers in your service area

FORMAT6 × 9 postcard

✓ Artwork✓ Recipient review✓ Cost estimate

A local message, a considered audience, and a campaign ready for its next step.

04 Reputation

Let great service build your reputation.

Make customer feedback part of your daily workflow. Bring Google reviews into ServiceKeel, connect them to the work behind them, and give your team a shared place to respond.

One place for customer feedback

Import Google reviews and organize feedback by rating and response status so the next reply is easy to find.

Every review has a story

Associate feedback with customers, jobs, and technicians to understand the experience behind the rating.

Help finding the right words

Prepare a reply with AI assistance, adjust it to your voice, and review the message with your team.

Publish from your workspace

Send your reviewed response to Google through your connected business account and keep the conversation together.

Get started with Reputation

REVIEW INBOX

Good work gets noticed.

Google

Alex M.Kitchen sink repair

★★★★★

“The team explained the repair clearly and left everything tidy. Thank you!”

Customer matchedTechnician: Jordan

YOUR RESPONSE

Thanks for sharing your experience, Alex. We’re glad Jordan could help and appreciate you choosing our team.

✦ AI-assisted replyReview & publish

Recognize good work, learn from feedback, and show customers you are listening.

05 Ads

See what your ad spend is working toward.

Bring campaign performance into the same conversation as booked work. Combine advertising costs, source tracking, and job revenue to make your next marketing decision with more context.

Google Ads reporting

Connect your Google account and bring campaign activity and spend into your advertising workspace.

Campaign and source tracking

Organize campaigns by channel and build tagged links with source, medium, and campaign details.

Follow the path to revenue

Match campaign sources to jobs and see the work and revenue attributed to your marketing.

Compare the numbers that matter

Review return on ad spend, cost per lead, and cost per job alongside impressions, clicks, and bookings.

Get started with Ads

CAMPAIGN PERFORMANCE

Follow the work, not just the click.

↗

Seasonal service campaignGoogle Ads · Campaign attribution

Impressions & clicks

Customer inquiries

Booked jobs

Attributed revenue

Ad spend$500

Job revenue$2,000

Return on spend4.0×

Campaign source → booked job → attributed revenue

Give every budget conversation a clearer view of the work your marketing brings in.

START WITH A REASON TO REACH OUT

Your customer data.
A more personal approach.

Build outreach around what is happening in your business. Choose an opportunity to see how the audience, channel, and message come together.

Give an open estimate a next step.

Build an audience around work customers are still considering. Prepare a helpful reminder, set the timing, and keep the conversation going.

Explore customer management

CAMPAIGN PLAYBOOK

Audience: Customers with unanswered estimates
Channel: Email follow-up
Timing: After your chosen delay

Still thinking about your service estimate? We’re here to answer your questions and help you plan the next step.

Customer context → relevant conversation

BRING THE RESULTS BACK TO YOUR BUSINESS

Connect the campaign
to the work it brings in.

Look beyond activity alone. Keep campaign costs, sources, and attributed jobs together so you can understand where your marketing budget goes and what comes back.

Explore advertising insights

01
Organize your campaign sources
Keep each channel, campaign, and tagged link connected to a clear source.
02
Match the source to the job
Bring attributed bookings and completed work into the picture.
03
Review spend alongside revenue
Compare campaign costs, return on ad spend, and the cost of generating work.

CONTENT WITH YOUR WORK AT THE CENTER

Turn a job well done
into your next campaign.

Bring job photos, finished details, and your own voice into your marketing. Give customers a clear picture of the service your team delivers.

A story your next customer can see themselves in.

Finished kitchen with a farmhouse sink — Show the whole project.

Close-up of an installed chrome kitchen faucet — Make the details count.

A CLOSER LOOK

Your marketing
questions, answered.

Explore plans

What does ServiceKeel Marketing include?

Your marketing workspace brings together AI text agents, automated email follow-ups, an email campaign designer, direct-mail planning, review management, and advertising attribution. Customer records and job history give your campaigns a shared starting point.

Can I use the customer information already in ServiceKeel?

Yes. Build campaign audiences from your existing records, including customer segments, service details, location, and other relevant information. Review recipient eligibility and contact preferences before launching your outreach.

Which phone systems can I connect?

ServiceKeel supports Aircall, Quo, RingCentral, Twilio, and Dialpad for business texting. Connect your account, choose your business number, and configure incoming messages to use conversations and AI replies in your workspace.

How do I stay in control of automated follow-ups?

Choose your workflow, audience, message, and timing before activation. For incoming SMS agents, provide business facts and instructions, set reply limits and quiet hours, and let your team take over the conversation when needed.

How can I see which campaigns generate work?

Organize campaigns by source and compare advertising spend with attributed jobs and revenue. Your advertising workspace brings return on ad spend, cost per lead, and cost per job into view alongside campaign activity.

MAKE YOUR NEXT CONNECTION

Bring your marketing
and your business together.

One customer story. More ways to keep it going.

Get Started — Free Forever