ServiceKeel
AI-FIRST SOFTWARE FOR PLUMBING BUSINESSES
Less paperwork. More time for repairs.
Organize plumbing service calls, schedule crews, and prepare repair estimates and invoices with your own prices. Get a free ServiceKeel account.
No credit card. No automatic charge.
Illustrative phone conversations: Book a repair, Change an appointment, Request a quote. This silent preview does not start a call. Use the separate Demo our AI Receptionist button to try the receptionist.
Feature & Pricing Comparison
More features. Affordable pricing. Start for free. Built by local engineers in Franklin, Tennessee.
| What you need | ServiceKeel.Built for your bottom line | JobberCore · Connect · Grow · Plus | Housecall ProBasic · Essentials · Max | ServiceTitanCustom per-technician pricing |
|---|---|---|---|---|
| Your plan & your people | ||||
| Where it’s built* | 100% built in the USA | Headquartered in Alberta Canada | Developed in Latin America, Poland & the U.S. | Engineering teams in Armenia, other international locations & the U.S. |
| Starting subscription | FreeNo time limit | $49/moIncluded in Core · 1 user | $79/moIncluded in Basic | |
| Users & team access | FreeTeam access included | 1–15 usersIncluded seats depend on planAdditional Fees: $29/month per extra user | 1 / 5 / 8 usersBasic / Essentials / MaxAdditional Fees: $35/month per extra user on Max | Custom quotePer-technician pricingAdditional Fees: Quoted per additional technician |
| AI Receptionist | $29/moIncluded in AI and Marketing bundle | Additional Fees: $29/monthAdd-on · 30 conversations included$0.79 per extra conversation · Unlimited included in Plus | Contact salesCSR AI add-on · Price not published | Additional Fees: $2.75/callAI Voice Agent · Usage billed monthlySeparate purchase · No minimum calls |
| From first customer to final invoice | ||||
| Create & manage customers | FreeFree Forever | $49/moIncluded in Core · 1 user | $79/moIncluded in Basic | Custom quoteAsk for feature & package pricing |
| Jobs & scheduling | FreeFree Forever | $49/moIncluded in Core · 1 user | $79/moIncluded in Basic | Custom quoteStarter package |
| Estimates & quotes | FreeFree Forever | $49/moIncluded in Core · 1 user | $79/moIncluded in Basic | Custom quoteMobile estimates: Essentials |
| Create & send invoices | FreeFree Forever | $49/moIncluded in Core · 1 user | $79/moIncluded in Basic | Custom quoteStarter package |
| Online booking | FreeFree Forever | $49/moIncluded in Core · 1 user | $79/moIncluded in Basic | Custom quoteConfirm online booking package |
| Service catalog / price book | FreeFree Forever | $49/moIncluded in Core · 1 user | $79/moIncluded in Basic | Custom quoteStarter package |
| Checklists & job forms | FreeFree Forever | $139/moIncluded in Connect · 1 user | $189/moIncluded in Essentials | Custom quoteAsk for feature & package pricing |
| QuickBooks Online connection | FreeQuickBooks subscription separate | $139/moIncluded in Connect · 1 user | $189/moIncluded in Essentials | Custom quoteAsk for feature & package pricing |
| Reports & business insights | FreeFree Forever | $49/moIncluded in Core · 1 user | $79/moIncluded in Basic | Custom quoteAdvanced reports: The Works |
| Online payment processing | ACH: 0.8% ($5 cap)Credit cards: 2.9% + 30¢Per transaction · Standard U.S. ratesPowered by Stripe | 2.9% + 30¢Per online card transaction | From 2.59%Processing fee; method affects rate | Custom quotePayment processing priced separately |
| Win more work | ||||
| Sales pipeline | FreeFree Forever | Additional Fees: $49/monthPipeline add-on; included in Plus | Custom quotePipeline add-on | Custom quoteConfirm sales tools & package |
| Marketing campaigns | $29/moAI and Marketing bundle | Additional Fees: $99/monthMarketing Suite; included in Plus | Additional Fees: $9–$89/monthCampaigns Advanced; depends on plan | Custom quoteMarketing Pro |
| Website tools | $29/moAI and Marketing bundle | $49/moIncluded in Core · 1 user | Custom quoteWebsite add-on | Custom quoteConfirm website offering |
| AI assistance | $29/moAI and Marketing bundle | $49/moIncluded in Core · 1 user | $79/moIncluded in Basic | Custom quoteConfirm AI tools & package |
| Marketing & messaging usage | Usage fees varyProvider, messaging & credit costs | Confirm limitsMarketing Suite terms apply | Additional Fees: Overages varyCampaign allowances depend on plan | Custom quoteConfirm campaign & usage charges |
Comparing with:
Your plan & your people
Where it’s built*
- ServiceKeel — Where it’s built*
- 100% built in the USA
- Jobber — Where it’s built*
- Headquartered in Alberta Canada
Starting subscription
- ServiceKeel — Starting subscription
- FreeNo time limit
- Jobber — Starting subscription
- $49/moIncluded in Core · 1 user
Users & team access
- ServiceKeel — Users & team access
- FreeTeam access included
- Jobber — Users & team access
- 1–15 usersIncluded seats depend on planAdditional Fees: $29/month per extra user
AI Receptionist
- ServiceKeel — AI Receptionist
- $29/moIncluded in AI and Marketing bundle
- Jobber — AI Receptionist
- Additional Fees: $29/monthAdd-on · 30 conversations included$0.79 per extra conversation · Unlimited included in Plus
From first customer to final invoice
Create & manage customers
- ServiceKeel — Create & manage customers
- FreeFree Forever
- Jobber — Create & manage customers
- $49/moIncluded in Core · 1 user
Jobs & scheduling
- ServiceKeel — Jobs & scheduling
- FreeFree Forever
- Jobber — Jobs & scheduling
- $49/moIncluded in Core · 1 user
Estimates & quotes
- ServiceKeel — Estimates & quotes
- FreeFree Forever
- Jobber — Estimates & quotes
- $49/moIncluded in Core · 1 user
Create & send invoices
- ServiceKeel — Create & send invoices
- FreeFree Forever
- Jobber — Create & send invoices
- $49/moIncluded in Core · 1 user
Online booking
- ServiceKeel — Online booking
- FreeFree Forever
- Jobber — Online booking
- $49/moIncluded in Core · 1 user
Service catalog / price book
- ServiceKeel — Service catalog / price book
- FreeFree Forever
- Jobber — Service catalog / price book
- $49/moIncluded in Core · 1 user
Checklists & job forms
- ServiceKeel — Checklists & job forms
- FreeFree Forever
- Jobber — Checklists & job forms
- $139/moIncluded in Connect · 1 user
QuickBooks Online connection
- ServiceKeel — QuickBooks Online connection
- FreeQuickBooks subscription separate
- Jobber — QuickBooks Online connection
- $139/moIncluded in Connect · 1 user
Reports & business insights
- ServiceKeel — Reports & business insights
- FreeFree Forever
- Jobber — Reports & business insights
- $49/moIncluded in Core · 1 user
Online payment processing
- ServiceKeel — Online payment processing
- ACH: 0.8% ($5 cap)Credit cards: 2.9% + 30¢Per transaction · Standard U.S. ratesPowered by Stripe
- Jobber — Online payment processing
- 2.9% + 30¢Per online card transaction
Win more work
Sales pipeline
- ServiceKeel — Sales pipeline
- FreeFree Forever
- Jobber — Sales pipeline
- Additional Fees: $49/monthPipeline add-on; included in Plus
Marketing campaigns
- ServiceKeel — Marketing campaigns
- $29/moAI and Marketing bundle
- Jobber — Marketing campaigns
- Additional Fees: $99/monthMarketing Suite; included in Plus
Website tools
- ServiceKeel — Website tools
- $29/moAI and Marketing bundle
- Jobber — Website tools
- $49/moIncluded in Core · 1 user
AI assistance
- ServiceKeel — AI assistance
- $29/moAI and Marketing bundle
- Jobber — AI assistance
- $49/moIncluded in Core · 1 user
Marketing & messaging usage
- ServiceKeel — Marketing & messaging usage
- Usage fees varyProvider, messaging & credit costs
- Jobber — Marketing & messaging usage
- Confirm limitsMarketing Suite terms apply
Your everyday essentials stay free, even after your AI trial ends.
* Company-reported locations; teams may span multiple countries. ServiceTitan starting-subscription pricing is a third-party estimate. Sources reviewed October 7, 2026. AI receptionist pricing reviewed October 17, 2026.
Sources & details
- Jobber: Headquartered in Alberta, Canada, with offices in Canada and the U.S. Company information
- Housecall Pro: The company describes engineering teams across the U.S., Latin America, and Poland. Engineering team announcement
- ServiceTitan: Its FY2026 annual report places most engineering in the U.S., with engineers in Armenia and other international locations. FY2026 annual report
- Jobber AI receptionist: Receptionist is a $29/month add-on to select plans with 30 conversations; additional conversations cost $0.79 each. Plus includes unlimited usage. Receptionist pricing & usage
- Housecall Pro AI receptionist: CSR AI is an add-on. Its public overview directs buyers to contact sales for pricing. CSR AI overview
- ServiceTitan AI receptionist: AI Voice Agent is a separate purchase at $2.75 per call, billed monthly with no minimum call volume and a 12-month rate lock. AI Voice Agent pricing
YOUR TRADE. YOUR PEOPLE.
Built for the people who do the work.
Maya BrooksWillow & Pine Cleaning 
Daniel ReyesCedarline Plumbing 
Grace KimBrightpath Electric 
Marcus BennettMeadowcraft Lawn Care 
Elena TorresFresh Coat Painting Co. 
Owen ParkerNorthwind Heating & Air 
Priya ShahPorchlight Home Services 
Caleb FosterRidgeline Roofing Co. 
Nina WalkerClearview Window Care 
Samir PatelEveryday Appliance Repair
BUILT FOR YOUR WORKDAY
From a reported leak to a documented repair.
Bring the service address, repair scope, parts, and paperwork together around each plumbing job.
- 01
Capture the problem and property.
Record where the leak or blockage was reported, the service address, and access instructions. Keep the customer’s description with the job for the plumber to review.
- 02
Agree on the repair.
After assessing the work, prepare an estimate using your service and material line items. Review the scope and prices with the customer, then schedule the agreed work.
- 03
Document and invoice the result.
Save repair notes and finished-work photos. Prepare the invoice with the labor and materials used, check the totals, and send it to the customer.
INSIDE SERVICEKEEL
Keep plumbing estimates ready for review.
See the customer, draft status, and total before opening an estimate. Prepare the scope and pricing for each repair instead of relying on details scattered across messages.
A JOB IN THE LIFE
A kitchen faucet replacement with a clear scope.
A customer calls about a leaking faucet. Record the issue, confirm whether the customer or your business supplies the replacement, and prepare an estimate. Schedule the plumber and keep the installation photos with the completed job.
- Record the fixture choice and who supplies it.
- Keep installation labor and supplied parts clear in the estimate.
- Use the completed-work record to check the final invoice.
Start with the work you can see.
A wide view establishes the job. A detail brings the finished work into focus.
Illustrative sample images. Use photos you have permission to document and share.
Know your next step.
Can I use my own services and prices?
Yes. Manage your products and services in the catalog, then use them as you prepare the work for your customers.
What can I do with my free account?
Send invoices, track customers, and manage jobs for free, forever. You can get your free account without a credit card.
How do I separate labor from supplied fixtures on a plumbing estimate?
Use separate catalog line items for installation labor and any fixtures or parts you supply. Record customer-supplied fixtures in the scope so the customer can see what is included before approving the work.
Can I keep repair notes and photos with a plumbing job?
Yes. Keep the reported issue, service address, work notes, and job photos together so you can refer back to the repair.
Can I prepare an estimate before the visit becomes a job?
Prepare an estimate with your services and prices, review the scope with the customer, and use the agreed details to plan the work.
Do I need the AI upgrade to use ServiceKeel?
No. You can keep using your free account without upgrading. If and when you want AI assistance, the optional AI version is $29 a month.
You handle the service.
Let’s handle what’s next.
Send invoices, track customers, and manage jobs—for free, forever.
No credit card. No automatic charge.