Name the work.
Identify the customer, service address, and requested result. Describe work in terms the customer can check.
THE SERVICEKEEL FIELD GUIDE
A useful estimate tells the customer what you plan to do, what it costs, and what they should do next.
A practical guide for service-business owners and teams.

THE PRACTICAL DETAILS
Start with the details that make the next step clear.
Identify the customer, service address, and requested result. Describe work in terms the customer can check.
List services, quantities, and prices. Make assumptions and exclusions visible.
Check the total, explain how to respond, and keep a copy of the version you shared.
“Replace the kitchen faucet and check the connections for leaks” is more useful than “plumbing work.” Identify what is included and what would require another estimate.
Show quantities and unit prices where appropriate. Review any applicable tax, discounts, or deposit terms. Make it easy to understand how the total was reached.
A sample estimate might include one repair visit and a separately identified replacement part. State whether the business or customer supplies the part. Use your actual pricing rather than copying sample amounts.
Explain how to ask questions or respond. If timing or availability needs confirmation, make that clear before presenting a visit as booked.
YOUR CHECKLIST
Use this list while you work. Checks stay on this page until you leave or refresh.
A FEW USEFUL ANSWERS
Yes. Download the text checklist and adapt it to your own work. No account is needed.
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